Capital University Launches New Awareness Campaign

“Not Every Trend Is Worth Trying… Think Before You Follow”

The Media Department of the General Administration of Public Relations and Media at Capital University has launched a new awareness campaign titled “Not Every Trend Is Worth Trying… Think Before You Follow.” The campaign aims to raise awareness among university students and young people about the risks of blindly following trends and challenges circulating on social media platforms.

The campaign reflects Capital University’s commitment to promoting digital awareness among young people and encouraging them to engage thoughtfully and responsibly with content shared across various digital platforms. It also emphasizes the importance of considering potential consequences and risks before participating in any trend or challenge.

As part of the campaign, a series of daily awareness messages and visual materials will be published through the university’s media platforms. Each message will address a different aspect of the risks associated with blindly following trends, using a direct, youth-oriented style that resonates with the target audience.

The campaign will also include a series of awareness seminars on the risks associated with viral trends, as well as awareness talks delivered by specialized professors. In addition, real-life examples of trending challenges will be highlighted, along with an explanation of the risks and negative consequences that may result from sharing or imitating them without proper awareness.

The campaign seeks to emphasize that the popularity of any content or challenge on social media does not necessarily mean that it is safe or suitable to try. It also aims to strengthen young people’s ability to make informed decisions and avoid being influenced by peer pressure or the desire to gain views, engagement, and quick fame.

The campaign features a number of awareness messages, including:

• “Not everything that goes viral is worth trying.”
• “A lot of likes are not worth risking your safety.”
• “The trend will end… but the consequences may remain.”
• “Be your own leader… don’t be a follower of every trend.”
• “Courage is not about taking risks… it’s about knowing when to say no.”

Capital University invites its students to actively participate in sharing the campaign’s messages and contribute to promoting a culture of digital awareness and responsibility among young people, under the slogan:

#NotEveryTrendIsWorthTrying…ThinkBeforeYouFollow

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